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What is Spread the Cheer?

Spread the Cheer is the annual Community Matters giving campaign that makes a return every Christmas season. During this time, we host a handful of events each week leading up to Christmas to add a little holiday spirit to our office for our staff and make fundraising fun. Annual bake sales, polaroid pictures with Santa, and family skating are to be expected, and many more!

All 100% of funds raised from this campaign will go toward our partner Pacific Community Resources Society. PCRS supports youth to overcome barriers, create positive connections, and become leaders in our community. This year our contributions will create a lifetime memory for these youth – a mountain ski experience for the students and their teachers, and the lasting gift of warm, winter clothes. Every child deserves to know they are special. We will also provide food for the holidays for families who are facing hunger.


We hope you will consider making a lasting gift. Donations of $20 or more qualify for a tax receipt!

Hear from Erin Harvie herself, Manager of Youth Services at PCRS, on what the Spread the Cheer Campaign means to her and the youths.

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Also hear from your co-workers at Vancouver Fire and Radius Security on what Spread The Cheer means to them!

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“The impact of an experience can truly last a lifetime. This is the gift we are giving these kids, the experience of a lifetime and opening their eyes to new possibilities and most of all, fun!”

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Charly Deakin

Week 1: The Power of Experience

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Chrissy Skingsley

“I made lots of poor decisions as a teenager – things could have turned out differently for me. I understand what it feels like to be written off and told “you won’t amount to anything”. My family couldn’t afford to provide experiences for all of us kids but one time my dad took me skiing. it was the most amazing time of my life, and I will always cherish that memory. I believe every child should live out a dream even if it is spending a day skiing in the mountains with someone who cares about you”.

Week 2: The Power of Mentorship

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Alexandra Pineda

There are a substantial number of barriers that marginalized groups face in the outdoor realm. Skiing is a luxury nearly exclusive to the affluent; with gear, training, and safety equipment going upwards of thousands of dollars. While some have the opportunity to do activities like this annually, for many it is far out of reach and would only ever be a dream. 

 

I was so blessed to have a mentor in my life, who introduced me to the outdoors, and during our hikes we would talk for hours about our personal adversities. Reflecting on this period in my life, the time we spent together was critical: perhaps the nicest thing someone could’ve done for my younger self; I needed a good influence and a real friend. I eventually replaced my toxic behaviour with the healthy activities he introduced me to.

 

The time we spent together was pivotal in my identity and my mental health, and influenced my career change, provided brand deals, a community, and a new-found appreciation for the world around me; his influence changed the trajectory of who I have become, and I am grateful for his profound impact on my life.

 

Some may question, “why are we putting our donations towards skiing rather than education?” The youth at PCRS do not come from situations where an opportunity like this would ever be possible. Which brings forward a broader social issue to address that means a lot to me, which I believe is a teachable moment for everyone. 

 

This topic resonates deeply with me in a lot of ways as a POC, woman, second gen immigrant and an avid backcountry user, who recognizes a lack of inclusivity in all my practiced sports.   A tangible step we can take to promote equity within these spaces is to cultivate opportunity (especially for those who do not have the means or community for these experiences).  The stories and perspectives of marginalized groups are important in privileged spaces.

 

When these kids become adults and start to find their own outlets of expression, the experiences they have through PCRS, and from people like us are impactful and set an example for how influential diversifying access within their own communities can be.

Week 3: The Power of Opportunity

Upcoming Events

  • Spread The Cheer: Office Decoration Challenge
    Thu, Nov 30
    Vanfire & Radius Vancouver Office
    Nov 30, 8:00 AM
    Vanfire & Radius Vancouver Office, 22131 Fraserwood Way, Richmond, BC V6W 0A8, Canada
    Show us your Christmas spirit by decorating your departments office! Offices will be judged on originality, creativity and enthusiasm.
  • Spread The Cheer: Ugly Holiday Sweater Dress-Up
    Fri, Dec 01
    Vanfire & Radius Vancouver Office
    Dec 01, 8:00 AM PST
    Vanfire & Radius Vancouver Office, 22131 Fraserwood Way, Richmond, BC V6W 0A8, Canada
    What’s not to love about an ugly Christmas sweater party that encourages you to come cozy up, get toasty, and celebrate the season in a very low-key way?
  • Spread The Cheer: Christmas Donut Sale
    Wed, Dec 06
    Vanfire & Radius Vancouver Office
    Dec 06, 8:00 AM
    Vanfire & Radius Vancouver Office, 22131 Fraserwood Way, Richmond, BC V6W 0A8, Canada
    Swing by and make a "sweet" donation...

Activity Calendar

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Give a gift that gives back this holiday season

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